Social media: blogs and podcasts for Australia

Breakaway Content is delighted to announce its evolution to ZEST Digital.

Social media refers to a new, direct way for Australian companies to connect with customers, clients and employees. It includes podcasts, blogs and wikis: direct, immediate, authentic and intimate ways to communicate with customers.

Podcasts and blogs give you a voice – literally in the case of podcasting – in Australia and abroad. A blog is a journal-style webpage for your company to communicate directly with the public, giving you a human face. A podcast is a radio-style show delivered online, a compelling addition to your corporate marketing, PR, training or internal communications mix.

With a business blog or podcast you can engage your Australian and international audiences with useful, relevant information about your company or brand. New, free, and widely available technology (like iTunes and Internet Explorer 7.0) make it easy for your audience to access your content. It's entirely different from previous methods of online delivery and your competitors are certainly considering it, if they aren't using blogs and podcasts already.

Creating content for business podcasts

Because our background is in journalism and content creation, Breakaway Content is ideally placed to offer technical and creative advice on blogging; and to deliver a start-to-finish podcast production service in Australia. We have the technology (to coin a phrase) but we are not a technology company: we're a good old-fashioned content creator with the ability to produce that content count in a new medium. We make it easy for you to take advantage of some of the most exciting developments in corporate PR and marketing since the advent of the internet itself.

Social media made simple in Australia

There are more details on this website about how your business can become a corporate podcaster in Australia. You can also check out our blog for an example of blogging as a communication channel. Alternatively, you can simply call us on 02 9960 5005. Our promise is to provide everything you need and to make it simple.

Breakaway Content is a professional production agency based in Sydney. We consult on format, create content and take care of execution, so all you have to do is brief us.