The Rules Blog and Podcast

This will be irrelevant to many listeners — to whom I apologise for this shameless self-promotion that has nothing to do with The Rules.

Some of you know I entered a partnership at the beginning of the year with friends who had a well-established marketing business. Together we formed ZEST Digital, a social media consultancy demystifying social media for Australian companies and executing campaigns that include podcasts, blogs, wikis and other emerging media.

I’m delighted to say we were busy from the moment I set foot in the office in North Sydney, which is why it’s taken us a while to get our website up. It is up now and that’s where I’ll be blogging — I’ve taken all of the posts from this blog over there with me, so you’ll be quite at home.

The new blog is here and the feed is here.

And there’s a new podcast series, too (feed here). When I’m talking to clients about social media, I want to be able to point them to case studies and there aren’t enough good ones out there. That’s why we’ve launched a series on great examples of companies using social media (whether they’re our clients or not). Please check out the ZEST Digital Social Media Case Studies Podcast and let me know what you think.